Let's Get
Get the support you need for your salon or spa with coaching and training from our industry leaders.
4 Day Live
Join us September 15 - 18, 2024 in Seattle, WA and learn from industry leaders at the 4 Day Intensive live workshop.
Learn on
Your Time
124Go offers the most thorough online leadership and management courses in the salon industry.
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4 Day Intensive

Join us for our next live workshop.


4 Full Days
Sept 15 - 18, 2024


Seattle, WA
Spend four amazing days with the 124Go team and go from stuck to an “I got this” confidence. Immerse yourself with a high-level group of likeminded salon/spa professionals in an interactive setting, where you’ll tackle everything from leadership and culture to growth strategies and profitability.
  • Stylist Match
Lived-in blonde, rainbow hair, pixie cuts.. whatever your thing, our stylists deliver. Get matched with your expert now.

Salon / Spa Business & Leadership Education

At 124Go, we excel in salon business coaching, empowering salon and spa owners to achieve peak profitability and success. Our team, known for their proven success, offers insights and strategies tailored to your unique needs. We combine realistic expectations, expert coaching, and actionable plans to unlock your business's full potential. Transform your salon or spa into an industry leader with our personalized guidance.

Our experience in growing businesses from four to over 150 stylists underpins our coaching. If you're seeking to break through to the next level, we're here to help. With six salons, an online academy for salon owners, and $10 million in annual revenues, our advice is grounded in real-world success.

Our coaching sessions cover essential growth areas such as financial understanding, leadership development, commission structures, pricing strategies, staff retention, and operational efficiency.

Some areas for growth that salons and spas can expect to examine in 124Go coaching sessions include:

  • Understanding your Financials
  • Leadership Development and Career Pathing
  • Commission Scales and Advancement Structures
  • Pricing Levels and Service Menus
  • Staff Recruitment and Retention
  • Systems and Operational Procedures

Discover how our 4 Day Intensive program and insights from the ShopTalk by 124Go podcast can elevate your business.

124Go Academy

Learn The Exact Strategies of a $10 million Salon Company

124Go Academy offers online training courses for the learn-at-your-own-pace, busy salon owner. It’s like having a one-on-one seminar with Brian Perdue, John Palmieri and the entire 124Go Team. Your one-time purchase gives you lifetime access to our courses as well as any future updates.

124Go One-on-One Coaching

We Coach To Your Goals, Not A Specific System

Unlock your business's full potential with 124Go! Our diverse range of salon business coaching services is designed to target your specific challenges, driving focus and fostering progress in critical areas. Reach out to our expert team to discover the perfect coaching solution tailored to your needs, budget, and timeline. Elevate your salon or spa with our specialized support today.

Shop Talk Podcast

Sponsored by 124Go

The 124Go Podcast “Shop Talk” is a wicked great resource that covers a variety of subjects of interest to business owners, leaders and team members alike. New podcasts are added weekly, featuring special guests who will inform and inspire.


The 124go 4 Day Intensive is the perfect program for salon owners and leaders. I learned how to properly look at my numbers and assess my strengths and weaknesses. I was given great information on culture to elevate my business to the next level. I walked away empowered. Any salon owner or leader would get more out of this 4 Day Intensive than attending a small breakout session at a show. It is a must to attend.

Mickey Bolek
Michael Anthony Salon

All my thanks go to you! I left on a cloud. It’s so easy to go ten steps forward and ten steps back every day, ho-hum. You and your team gave me a fresh perspective and now I feel I can do more. Thank you, thank you, thank you!

Cheryl Brown
Salon on Maguire, Ocoee FL

My experience with 124Go coaching has been amazing! I’ve had 20 years of experience as a hairstylist and had been a partner in a salon before, but now I’m on my own with a commission salon and 10 employees. I was struggling with how to make the right decisions for my business and how to grow. I didn’t want to do it through trial and error, and with them, right there with me, I don’t have to. I’ve had experience with a coach before but nothing like this! With 124GO you have a team to work with, each specializing in different areas. I absolutely love it. They are always available to me no matter when I need advice or help. Their strategies are proven and it has helped me grow my salon immensely. I can’t say enough great things about this coaching team!!

Lindsey Young
Owner Luna Salon, Tallahassee FL

After completing a four-day intensive leadership training I decided to make a one-year commitment with private coaching to help me have a thriving business again. Every coaching session has made us stronger, more confident, and more excited about business again. Within a few months, we restructured our pay and level system. Without any hesitation from our team, I would like to add. We have already seen an increase in our paychecks! I would recommend this duo to anyone wanting to grow their business, large or small. These guys know what it takes to help you and your team grow. If you are on the fence and need more check out their podcast Shop Talk Podcast by 124go. This is a great resource to learn or get inspired.

Meghan Harrah
Owner Eyeful Beauty, Lowell MA

We absolutely loved having 124Go host our in-salon education class and it was so wonderful!!! Your staff was absolutely amazing and so knowledgeable! We all took so much away from that class that we are able to use it on an everyday basis. We can’t wait to have another class!! Thank you.

Skylar McBride
PURE Salon, Columbus GA
124Go Presents
The 4 Day
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