4 Day Intensive

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Upcoming Events

Join us for our next live workshop.
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The 4 Day Intensive
Columbus OH
October 11th to October 14th, 2026

Spend four amazing days at our live workshop and learn from industry leaders how to go from stuck to an “I got this” confidence.

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Offering Next Generation Salon / Spa

Business & Leadership Education

Spend four amazing days with the 124Go team and go from stuck to an “I got this” confidence. Immerse yourself with a high-level group of likeminded salon/spa professionals in an interactive setting, where you’ll tackle everything from leadership and culture to growth strategies and profitability.

Learn to grow future leaders, and design career paths for your team.

Culture is king! Get everyone on your team moving in the same direction. Develop and strengthen your Core Values and create an atmosphere where people know they belong and want to stay.

Learn the thinking, systems, and strategies that increase sales and profits.

Understand your financials so you’ll never feel caught off guard for payroll again.

The Program

Day 1
Creating a Clear and Compelling Vision
Where are you going?
Is there a gap between where you are now and where you want to be?
What are the obstacles in the way, and how do you close the gap?
Brian on Leadership
What is true Servant Leadership?
Creating a Stylist Development Company
Internal Customer vs External Customer
Financial Literacy
What is true Servant Leadership?
Creating a Stylist Development Company
Internal Customer vs External Customer
Day 2
Brian on Leadership
Identifying Team Strengths
Career Pathing
Understanding personalities in the salon/spa
Key Sales Drivers and KPIs
What are the 5 Key Sales Drivers?
Breaking down the Drivers – What are KPIs?
Business numbers vs Money numbers
Culture
What is culture, exactly?
Discovering your Company’s Values.
Putting your values to work.
Working on the Cash Flow
Projecting sales
Day 3
Salon Efficiency Metrics
How many “customers” live in your geographic area?
How many square feet can you support?
How many chairs for the best efficiency?
Marketing
What marketing strategies are you implementing?
What has worked for your business?
Leadership and Communication
Different Leadership Styles
Managing Change
Everything depends on Communication
The Level System
The thinking behind a level System
How many Levels are enough?
What Metrics/KPIs do we track?
Day 4
Coaching to the Level System
How to track your team’s progress
How to hold 1on1s
How to coach your team to G.R.O.W
Working on the Cash Flow
Variable Expenses (Cost of Goods)
The power of your Concierge Team
How to better utilize your staff
Creating a Plan of Action
How to get where you want to be

Special Guest

Stefanie Fox from Talent Match

Talent Match is a beauty industry-focused team-building agency. In short, that means we help salon leaders in all areas of building teams: salon recruiting, leadership development, and team engagement. Our favorite way to start working with a salon is through recruiting because it’s the foundation for a healthy team, and we believe that is essential to your sustainable success as a salon owner.
I'm Interested
$
2495
Accommodates two attendees per company.
$595 for each additional guest.
Sponsored By
Keune Loyalty Club Members can apply their Business Builder Funds to cover some or all of their tuition.
Get More Info

Presenters

Over 75 years of combined salon & spa experience and unrivaled knowledge!
Salon 124 Group
Brian Perdue
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Salon 124 Group
John Palmieri
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124Go Jen LeBlanc
Salon Rootz & Endz Salon Studios
Jen Leblanc
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Success Stories

“My biggest struggle was going from being with my family and my friends in the salon when I purchased it to becoming a leader. Having this community of other people that are like-minded, it’s just really reassuring that we’re not alone.”
– Michael Vesely
Jordan A Salon
"I love to have opportunities to be around other owners and then learn about what other salons are doing, industry benchmarks, things like that. It’s not easy to find. If you’re frustrated, then there are tools that you don’t quite have or don’t have control of, and the 4 Day Intensive can help you find them!"
– Becca Stordahl
Robert Leonard Salon
“It’s been really great for us in creating more solid systems and how to communicate a little bit differently as well as lead a little bit differently. In our industry from a leadership perspective. It’s hard to find education. It’s hard to find things that will light our fire.”
– Katelyn Corrado
Salon Ish
I'm Interested
$
2495
Accommodates two attendees per company.
$595 for each additional guest.
Sponsored By
Keune Loyalty Club Members can apply their Business Builder Funds to cover some or all of their tuition.
Fill out the form below to get more information.

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