4 Day Intensive

Brian Perdue

Founder @ Salon 124 Group

Brian Perdue was first introduced to the beauty industry in 1987 when he met his future wife Karen. Through her experiences, Brian quickly saw issues that seemed to plague the industry. The absence of leadership and clear career paths for stylists. Both fed a lack of professionalism and inconsistencies in the quality of service – that guests were demanding. After earning a Cosmetology License and training with a top salon in Atlanta, Brian and Karen traveled the US and Europe, seeking out the best in advanced education and an upscale salon franchise. Realizing an upscale franchise did not exist, Brian and Karen purchased the salon Karen was working with and opened the first Salon 124 in 1991. Since those humble beginnings, Brian has expanded the 124 reach to; six Salon 124 locations and the Keune Academy by 124 cosmetology school. Using a “hub and spoke” model, the renovated ranch-style home with four stylists has grown to a $10 million dollar business nestled in the suburban Atlanta market. Brian’s strategy is simple. Happy stylists create good business. By aligning key players that share his vision and empowering people with cutting-edge technology, Brian believes we all can truly influence this industry for the better.

John Palmieri

Minister of Culture @ Salon 124 Group

A tireless beauty industry advocate, John Palmieri is the Director of Business and Leadership Development for the Salon 124 Group, a company of 6 salons and a cosmetology school. On any given day, John provides guidance to 140+ stylists and to salon leaders and managers growing their locations.

John is also a founding partner of 124GO, a Business and Leadership Education company focused on the Beauty Industry, and co-founder of the 124GO Podcast – Shop Talk.

John’s formal training includes life as a hairstylist and salon owner, becoming a Certified Strategies Coach, Certification as a 4-Mat Curriculum Designer, Pivot Point Mindful Teaching Pro Instructor, and training as a John Maxwell Certified Coach, Speaker and Educator.

Jen LeBlanc

124GO Coach / COO Salon Rootz and Endz Salon Studios

Jen is a thirteen-year salon industry veteran who serves as the Operations Officer at both Salon Rootz and Endz Salon Studios, located in Medina, Ohio. Salon Rootz is an 11-time Salon Today Top 200 winner and a 10-time STAMP honoree.

Jen has a passion as well as an infectious drive, to help the salon industry with innovations for growth and profitability. Using her background in marketing, e-commerce, SEO, web creation, graphic design, and her heart for the salon industry – Jen looks to elevate others.

Jen is also a lifelong learner, a pursuit that has led her to join the 124Go Coaching and Consulting team. With 124Go, Jen has a greater opportunity to inspire and create strategies that will help you, your team, and your company achieve new milestones. Together, we get growing!

Chris Yeager

124GO Coach / Co-Owner Salon Yeager

Chris Yeager graduated from the University of Tennessee with a degree in Psychology. In 2011 he joined a salon company as a manager and career coach. He quickly developed a love for the industry and for helping stylists grow both professionally and personally. This led him to complete multiple courses at salon business colleges so he could understand all of the intricacies of the world of beauty. In 2015 he opened a salon in partnership with his wife and together they have grown their company in an explosive way. Chris lives by the mantra, “We work to live, we don’t live to work”. In coaching his team, he works hard to foster a culture that supports that belief. He encourages his employees to spend time with the people that are important in their lives, doing the things they love! Chris is also a huge asset to the companies he coaches because not only does he teach how to lead with empathy and get great results, but he also understands the numbers and analytical side of the business.

Lindsey Young

124GO Coach / Owner Luna Salon

Lindsey is a stylist of 21 years, an educator with Masters Of Balayage, and the owner of Luna Salon in Tallahassee, Florida. While her passion for hair remains strong, it’s her passion for the business that has become her focus. Lindsey started as a commission stylist in a small salon before entering into booth rental, where she grew for 14 years. Missing a true team environment and sense of community, she decided to go into salon ownership and Luna Salon was created. Within 2 years she stepped away from working behind the chair. This allowed her to be dedicated full-time to growing her team. The revenue at Luna has doubled each year they’ve been open and now she is doubling their space and number of stylists. Lindsey believes we should share our “secrets” and gets excited when she can pass on any knowledge that she has. Through coaching, she is helping salon owners and individual stylists on how to unlock their full potential and realize what is possible. Lindsey prides herself on her innovative and creative ideas on business structure and thinking outside of the box. The salon industry is ever-changing. Creating positive, new ideas is where she excels.