About Us

124Go - Salon / Spa Business & Leadership Education

Who We Are

124Go was created to offer Business and Leadership Education for salon spa owners, leaders and those in the beauty industry, looking to improve their current business situation. Created by Brian Perdue and John Palmieri, lifetime pros who have walked the same path and offer real solutions for this ever changing business environment.

Our courses are ideal for businesses aiming to reenergize their growth, recover from a staff walkout, expand to multiple locations or just become a better version of themselves.

Our Founders

Salon 124 Group

Brian Perdue

Salon 124 Group

John Palmieri

Salon 124 Group

Brian Perdue

Founder @ Salon 124 Group

Brian Perdue was first introduced to the beauty industry in 1987 when he met his future wife Karen. Through her experiences, Brian quickly saw issues that seemed to plague the industry. The absence of leadership and clear career paths for stylists. Both fed a lack of professionalism and inconsistencies in the quality of service – that guests were demanding. After earning a Cosmetology License and training with a top salon in Atlanta, Brian and Karen traveled the US and Europe, seeking out the best in advanced education and an upscale salon franchise. Realizing an upscale franchise did not exist, Brian and Karen purchased the salon Karen was working with and opened the first Salon 124 in 1991. Since those humble beginnings, Brian has expanded the 124 reach to; six Salon 124 locations and the Keune Academy by 124 cosmetology school. Using a “hub and spoke” model, the renovated ranch-style home with four stylists has grown to a $10 million dollar business nestled in the suburban Atlanta market. Brian’s strategy is simple. Happy stylists create good business. By aligning key players that share his vision and empowering people with cutting-edge technology, Brian believes we all can truly influence this industry for the better.

Salon 124 Group

John Palmieri

Minister of Culture @ Salon 124 Group

A tireless beauty industry advocate, John Palmieri is the Director of Business and Leadership Development for the Salon 124 Group, a company of 6 salons and a cosmetology school. On any given day, John provides guidance to 140+ stylists and to salon leaders and managers growing their locations.

John is also a founding partner of 124GO, a Business and Leadership Education company focused on the Beauty Industry, and co-founder of the 124GO Podcast – Shop Talk.

John’s formal training includes life as a hairstylist and salon owner, becoming a Certified Strategies Coach, Certification as a 4-Mat Curriculum Designer, Pivot Point Mindful Teaching Pro Instructor, and training as a John Maxwell Certified Coach, Speaker and Educator.

After completing a four-day intensive leadership training I decided to make a one-year commitment with private coaching to help me have a thriving business again. Every coaching session has made us stronger, more confident, and more excited about business again. Within a few months, we restructured our pay and level system. Without any hesitation from our team, I would like to add. We have already seen an increase in our paychecks! I would recommend this duo to anyone wanting to grow their business, large or small. These guys know what it takes to help you and your team grow. If you are on the fence and need more check out their podcast Shop Talk Podcast by 124go. This is a great resource to learn or get inspired.
Meghan Harrah - Owner Eyeful Beauty, Lowell MA
My experience with 124Go coaching has been amazing! I’ve had 20 years of experience as a hairstylist and had been a partner in a salon before, but now I’m on my own with a commission salon and 10 employees. I was struggling with how to make the right decisions for my business and how to grow. I didn’t want to do it through trial and error, and with them, right there with me, I don’t have to. I’ve had experience with a coach before but nothing like this! With 124GO you have a team to work with, each specializing in different areas. I absolutely love it. They are always available to me no matter when I need advice or help. Their strategies are proven and it has helped me grow my salon immensely. I can’t say enough great things about this coaching team!!
Lindsey Young - Owner Luna Salon, Tallahassee FL
We absolutely loved having 124Go host our in-salon education class and it was so wonderful!!! Your staff was absolutely amazing and so knowledgeable! We all took so much away from that class that we are able to use it on an everyday basis. We can’t wait to have another class!! Thank you.
Skylar McBride - PURE Salon, Columbus GA
All my thanks go to you! I left on a cloud. It’s so easy to go ten steps forward and ten steps back every day, ho-hum. You and your team gave me a fresh perspective and now I feel I can do more. Thank you, thank you, thank you!
Cheryl Brown - Salon on Maguire, Ocoee FL
The 124go 4 Day Intensive is the perfect program for salon owners and leaders. I learned how to properly look at my numbers and assess my strengths and weaknesses. I was given great information on culture to elevate my business to the next level. I walked away empowered. Any salon owner or leader would get more out of this 4 Day Intensive than attending a small breakout session at a show. It is a must to attend.
Mickey Bolek - Michael Anthony Salon