About Us

124Go - Salon / Spa Business & Leadership Education

Who We Are

124Go was created to offer Business and Leadership Education for salon spa owners, leaders and those in the beauty industry, looking to improve their current business situation. Created by Brian Perdue and John Palmieri, lifetime pros who have walked the same path and offer real solutions for this ever changing business environment.

 

Our courses are ideal for businesses aiming to reenergize their growth, recover from a staff walkout, expand to multiple locations or just become a better version of themselves.

Our Founders

Brian Perdue 124Go - Salon / Spa Business & Leadership Education
Salon 124 Group

Brian Perdue

John Palmieri 124Go - Salon / Spa Business & Leadership Education
Salon 124 Group

John Palmieri

Salon 124 Group

Brian Perdue

Founder @ Salon 124 Group

Brian Perdue was first introduced to the beauty industry in 1987 when he met his future wife Karen. Through her experiences, Brian quickly saw issues that seemed to plague the industry. The absence of leadership and clear career paths for stylists. Both fed a lack of professionalism and inconsistencies in the quality of service – that guests were demanding. After earning a Cosmetology License and training with a top salon in Atlanta, Brian and Karen traveled the US and Europe, seeking out the best in advanced education and an upscale salon franchise. Realizing an upscale franchise did not exist, Brian and Karen purchased the salon Karen was working with and opened the first Salon 124 in 1991. Since those humble beginnings, Brian has expanded the 124 reach to; six Salon 124 locations and the Keune Academy by 124 cosmetology school. Using a “hub and spoke” model, the renovated ranch-style home with four stylists has grown to a $10 million dollar business nestled in the suburban Atlanta market. Brian’s strategy is simple. Happy stylists create good business. By aligning key players that share his vision and empowering people with cutting-edge technology, Brian believes we all can truly influence this industry for the better.

Salon 124 Group

John Palmieri

Minister of Culture @ Salon 124 Group

A tireless beauty industry advocate, John Palmieri is the Director of Business and Leadership Development for the Salon 124 Group, a company of 6 salons and a cosmetology school. On any given day, John provides guidance to 140+ stylists and to salon leaders and managers growing their locations.

 

John is also a founding partner of 124GO, a Business and Leadership Education company focused on the Beauty Industry, and co-founder of the 124GO Podcast – Shop Talk.

 

John’s formal training includes life as a hairstylist and salon owner, becoming a Certified Strategies Coach, Certification as a 4-Mat Curriculum Designer, Pivot Point Mindful Teaching Pro Instructor, and training as a John Maxwell Certified Coach, Speaker and Educator.